Calvert County Tourism

When the Calvert County Department of Economic Development requested a new tourism logo, their main goal was to give themselves a new look in conjunction with an updated website design. They wanted to keep the blue and purple color scheme from their existing logo, but were open to any other ideas regarding the design.

I chose to go with a wordmark approach, which helped simplify and modernize their brand. The casual typefaces and bird imagery tie in to Calvert County’s main tourist attraction; beautiful beaches and waterfront areas. In 2022 I gave the logo a slight refresh by adjusting the color scheme to bright blues, leaning further into the beachy vibes of the county. Colors and typefaces used in this logo continue to be used in marketing materials for tourism to maintain brand consistency.